Ofrecer servicios radiofónicos creativos e innovadores que garanticen la satisfacción de nuestros clientes, mediante procesos de mejora continua, basados en valores que nos fortalezcan y proyecten nuestra identidad cultural a nivel nacional.
Radio Sonora, a voice for popular culture, began broadcasting on October 8, 1982, as a public radio project intended to connect the people of Sonora. It operates on the frequency 94.7 FM with the call sign XHHB-FM. The station covers a wide range of topics including politics, economy, security, sports, arts and culture, science and technology, and more.